PepsiCo has unveiled a new line of Cheetos and Doritos devoid of artificial petroleum-based dyes, aiming to align with consumer demand for simpler ingredients. The company’s initiative, dubbed Simply NKD, features snacks in familiar flavors such as Cool Ranch and Nacho Cheese for Doritos, and Puffs and Flamin’ Hot for Cheetos.
The press release highlights that the development process for these new snacks “came to life in just eight weeks,” emphasizing shorter ingredient lists compared to traditional versions. While the old recipes remain unchanged, the new products lack flavor-enhancing additives like disodium inosinate and dis sodium guanylate.
Rachel Ferdinando, CEO of PepsiCo Foods U.S., stated, “This move underscores our commitment to flavor leadership, demonstrating that our taste remains strong even without visual cues. As part of our broader transformation, we are expanding choices while still protecting our iconic brands.”
The new chips will be available in stores on December 1.
