American Eagle Outfitters reported a significant boost in holiday sales, raising its annual forecast and causing its stock price to surge nearly 15% during Thursday’s early trading. The retailer anticipates holiday sales growth between 8% and 9%, adding up to over a 139% increase since the controversial ad campaign featuring Sydney Sweeney was launched.
The campaign drew sharp criticism, particularly from left-wing commentators online who accused the company of promoting Nazi propaganda due to Ms. Sweeney’s blonde hair and blue eyes in her jeans advertisements. Some critics even suggested that American Eagle might be involved in “fascism” or worse, claiming it could be a conduit for such ideologies.
Despite these accusations, consumer response appears largely uncritical. Sales figures suggest the public may not have fully engaged with the negative interpretations of the campaign’s visuals. The debate surrounding Ms. Sweeney’s role and the ad’s imagery has seemingly been overshadowed by purchasing trends at the company.
American Eagle Outfitters issued a statement confirming its positive holiday sales outlook, citing increased consumer demand for its products despite the ongoing controversy over its advertising featuring Sydney Sweeney.
